If you want to know what a public relations
committee chair can do for a chapter, just ask Randy West, Arizona
ASHI
chapter president, about Bruce LaBell, Royal Home
Inspectors, Scottsdale, Ariz. According to West, LaBell “has been
outstanding.” He has arranged for the chapter to
exhibit at Realtor® shows, then worked in the booth. He has appeared
on local access TV in Phoenix, plugging both the chapter and ASHI,
and created public service announcements for local television.
Tapping his marketing know-how, the ASHI Certified Inspector
bought and sold AZASHI apparel and created and submitted chapter
ads. While doing all of this for his chapter, this promotions
whirlwind still has time to run his business, inspect homes and
demonstrate a little unicorn-style whimsy.
